Friend or foe? A look in the eyes is recognition feature number one.
Eye contact, in all cultures and around the world, is how we tell if the other person is being honest and friendly towards us, or not. Conversely, the conclusion is obvious: If you don’t look someone in the eye, you’re lying.
What does eye contact mean for videos?
If you fail to look your viewer “in the eye”, your video will lose significant impact: you will be less convincing, appear less credible and the consequence is: you will sell less. In training courses, too, the success of learning depends crucially on whether or not we trust the instructor. Who wants to learn something they think may not be true? Therefore, it is enormously important to look the viewer in the eye. And this is exactly what you can do very easily when you use a teleprompter.
What does eye contact mean for videos?
If you fail to look your viewer “in the eye”, your video will lose significant impact: you will be less convincing, appear less credible and the consequence is: you will sell less. In training courses, too, the success of learning depends crucially on whether or not we trust the instructor. Who wants to learn something they think may not be true? Therefore, it is enormously important to look the viewer in the eye. And this is exactly what you can do very easily when you use a teleprompter.
Create a compelling video in four easy steps:
- Create a PowerPoint presentation (if necessary also free of charge with Google Drive), in which they deposit key points as slides
- Speak the slides to yourself several times - until it sounds natural. Try not to read off word for word and shorten the text so that you can quickly grasp the content.
- Mirror the presentation with PPT Mirror and transfer it to an iPad / Android tablet
- Record your video with a passive teleprompter (under 200 euros purchase price) and make sure that you speak as freely as possible